The client, One Team QLD, needed to establish a strong online presence for their new couples coaching and counselling business. This included logo and branding design, as well as a visually engaging website that highlighted their core values of teamwork and relationship growth, while ensuring intuitive navigation and clear, compelling content.
A priority was to provide potential clients with transparent access to pricing and services. To streamline operations, the website required an affordable appointment booking system capable of handling multiple calendars and secure payment methods with ease.
Additionally, the client needed robust local SEO optimisation to enhance their visibility and draw in clients from the Springfield area. This involved creating a high-performing website designed to rank well in local searches and serve as a foundation for future SEO Development.
Advanced SEO Strategy: SEO strategies were implemented using SEOPress, including local SEO and submission to search engines (Google, Bing, Yandex). Google Analytics and Google Search Console were integrated for performance tracking.
Logo & Visual Identity: Created a multi-tone blue logo emphasizing the word “TEAM” to reflect the client’s mission. Engaging imagery featuring happy couples and families reinforced the focus on relationship building.
Content & Marketing: Developed starter content via ChatGPT and supported local SEO with a Google Business listing and 30 local directory submissions. Created and optimized YouTube videos to support the client’s video marketing strategy.
